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Security is reactionary.
We made it an all out offensive. But, category findings made it clear we needed to focus the message on an executional level.
![Hpreckoning](https://decoded-advertising.transforms.svdcdn.com/production/images/hpreckoning.jpg?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1607726997&s=6bd5658f65c576230e5ab78fe4f42e5d)
Out of the shadows.
The reasons-to-believe were abstract and non-visual. Often something you’ll never see. So clarity was key. And the messenger mattered. Enter Jonathan Banks, known for solving problems with the simplest solutions. No gun required.
![Banks](https://decoded-advertising.transforms.svdcdn.com/production/images/banks.jpg?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1607726992&s=9600a2059ba7246b2426efbc6850f3ef)