The benefits of modularity can’t be overstated. Especially when you’re introducing a new contactless card – starting a new behavior, knowing what to do, and understanding that up until now, you’ve been doing it all wrong.
With the right Experimental Design, we could learn the most effective way to communicate the “who,” “what,” “where” and “how” of Visa Contactless.
Given the opportunity, we learned as much as possible, like is music better than sound design? Turns out, nope.
In the end, we drove 137% brand lift, and a more effective way to design campaigns for the future.