The benefits of modularity can’t be overstated. Especially when you’re introducing a new contactless card – starting a new behavior, knowing what to do, and understanding that up until now, you’ve been doing it all wrong.
![Modular](https://decoded-advertising.files.svdcdn.com/production/images/work/contactless/Modular_2020-12-25-071300.gif?dm=1608880380)
![Screen Shot 2020 02 05 at 4 42 21 PM](https://decoded-advertising.transforms.svdcdn.com/production/images/Contactless-temp-image.png?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1607726993&s=24bc6fe8d7296540c1373c4472cc1382)
With the right Experimental Design, we could learn the most effective way to communicate the “who,” “what,” “where” and “how” of Visa Contactless.
![1200](https://decoded-advertising.files.svdcdn.com/production/images/work/contactless/1200.gif?dm=1608849116)
Given the opportunity, we learned as much as possible, like is music better than sound design? Turns out, nope.
![Visa Hot Dog Thumbnail](https://decoded-advertising.transforms.svdcdn.com/production/images/Visa-Hot-Dog-Thumbnail.png?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1609052826&s=66ad515dccfeefbe0dad216d1f0a95f6)
![Visa Hot Dog Thumbnail](https://decoded-advertising.transforms.svdcdn.com/production/images/Visa-Hot-Dog-Thumbnail.png?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1609052826&s=66ad515dccfeefbe0dad216d1f0a95f6)
![Visa Hot Dog Thumbnail](https://decoded-advertising.transforms.svdcdn.com/production/images/Visa-Hot-Dog-Thumbnail.png?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1609052826&s=66ad515dccfeefbe0dad216d1f0a95f6)
In the end, we drove 137% brand lift, and a more effective way to design campaigns for the future.
![Rocket](https://decoded-advertising.files.svdcdn.com/production/images/work/contactless/rocket.gif?dm=1608849126)