With a reputation in shambles, we set out to restore a proud institution as an academic powerhouse, not a sports school. To do so, we repositioned the university as a catalyst for impact.
Every school has people that do things, but their “why’s” and motivations are what make each person’s impact unique.
We created a storytelling platform that demonstrated how as Penn Staters we are part of something bigger than ourselves and are building a better world together – for PA and beyond.
Connecting PSU’s ingenuity to the voters of PA, reminding us all that impact starts with community support.
