With a reputation in shambles, we set out to restore a proud institution as an academic powerhouse, not a sports school. To do so, we repositioned the university as a catalyst for impact.
Every school has people that do things, but their “why’s” and motivations are what make each person’s impact unique.
We created a storytelling platform that demonstrated how as Penn Staters we are part of something bigger than ourselves and are building a better world together – for PA and beyond.
Connecting PSU’s ingenuity to the voters of PA, reminding us all that impact starts with community support.
Converted hearts. Converted minds.
Together, One Community, Impacting Many achieved record enrollment, record donations and increased favorability and support from PA voters.