With a reputation in shambles, we set out to restore a proud institution as an academic powerhouse, not a sports school. To do so, we repositioned the university as a catalyst for impact.
![PSU](https://decoded-advertising.transforms.svdcdn.com/production/images/work/brand/PSU.jpg?w=1440&h=1800&auto=compress%2Cformat&fit=crop&dm=1608851053&s=e997543c8296953961bbc9c29590a51d)
Every school has people that do things, but their “why’s” and motivations are what make each person’s impact unique.
![PSU Macguffin thumb](https://decoded-advertising.transforms.svdcdn.com/production/images/PSU_Macguffin_thumb.jpg?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1608779627&s=f3bbd0f056ceac1250ca1d974c2c0563)
We created a storytelling platform that demonstrated how as Penn Staters we are part of something bigger than ourselves and are building a better world together – for PA and beyond.
![PSU Anthem](https://decoded-advertising.transforms.svdcdn.com/production/images/PSU-Anthem.jpg?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1608796247&s=eb94ca34742051706e2f67dd20d86ae0)
Connecting PSU’s ingenuity to the voters of PA, reminding us all that impact starts with community support.
![Psu impact print 0001 print 1b](https://decoded-advertising.transforms.svdcdn.com/production/images/work/brand/psu-impact-print_0001_print-1b.png?w=1440&h=1800&auto=compress%2Cformat&fit=crop&dm=1608781072&s=d2786a517be24f4b1362ae69b20a3efe)
![PSU We Are Here thumb](https://decoded-advertising.transforms.svdcdn.com/production/images/PSU-We-Are-Here-thumb.jpg?w=1440&h=810&auto=compress%2Cformat&fit=crop&dm=1608797804&s=3805f3ab15b8a5c4c0257f2dedb69c8a)
Converted hearts. Converted minds.
Together, One Community, Impacting Many achieved record enrollment, record donations and increased favorability and support from PA voters.